BEAT,
To a Better You.
Naming conceptualization, tagline, and brand manifesto for a natural supplement line designed to support weight management and better sleep.
THE NAME
BEAT /bit/
Acronym: Derived from the English words breath, energize, align, transform—a process linked to well-being and fulfillment. A pulse and a sign of vitality driven by the heart. It symbolizes constant energy and the drive toward better health and quality of life.
The Manifesto
We believe that as long as there is life, there is always the possibility of improving it. And that the heartbeat is the greatest sign of vitality we have.
A single beat drives our entire body—allowing us to breathe, to feel, to lose our breath in moments of love, excitement, or fear.
Fast or slow, each pulse is a reminder of our existence and our ability to transform. In every heartbeat, we find the strength to recharge, the power to align body and mind, and the rhythm that guides our decisions.
We believe that as long as there is a heartbeat, there is purpose—the purpose of living better.
Antonio Hidalgo [Creative Direction & Copywriting]
Marlén Cavazos [Graphic Design]