Brand and product naming, tagline, and messaging for a healthy kids' snack line. Three all-natural flavor mixes that explore the fun side of fruits and veggies.

THE NAME

Yooju! /ju-hu/

A casual exclamation that expresses happiness, enthusiasm, and fun. A snack has the power to make us happy, especially when it’s good for our body. This was the inspiration: What does happiness look like? How does it sound? What does it taste like? A good snack equals happiness.