A campaign celebrating the tradition of Kesos y Kosas®.

Kesos y Kosas® is a brand that has been part of the lives of thousands of Mexican families since 1976. Our goal was to position the brand as the go-to specialty store rooted in the traditions of northern Mexico known for its 100% Regio heritage, quality, service, and variety.

We developed a rebranding campaign and created brand ambassador characters aligned with the profiles of our key audiences.