Misma calidad, nueva imagen.
Cuprum Escaleras, 2024.
After its visual redesign, Cuprum Escaleras® aimed to take its new identity to the next level with a campaign focused on communicating that while the brand's image has changed, the quality, versatility, and safety of its ladders remain the same since the beginning.
We developed a concept that clearly and simply conveys this idea, adapting not only to the ladder line, but also to the target audiences, highlighting its uses and key attributes.
INTEGRATING AI: By placing Cuprum’s ladders at the center of our campaign, we elevated our creativity from sketch to reality. Using AI, we created campaign masters to streamline time, explore unique ideas, and optimize budget, and resources.
Antonio Hidalgo [Creative Direction & Copywriting]
Caro Alanis [Art Direction]
Erwing Chávez [Graphic Design]
Mmasm [Agency]