Nidû,
Reparación con Intención.
Naming conceptualization, tagline, manifesto, and messaging for a home repair and maintenance app focused on women, where trust, security, and service are the top priorities.
THE NAME
Nidû /ni-du/
From the Latin nidus—a shelter built by birds to house, protect, and nourish their young, growing stronger over time.
The s was replaced with a circumflex accent on the û, visually resembling a roof and phonetically echoing the English phrase need & do, reinforcing a call to action.
A home is where life happens.
It’s more than walls, windows, and doors—it’s where we create memories with those we love most. Where we share the most valuable thing we have: our lives.
A home is our refuge, the place that protects us from the world. Where we laugh, work, and dream. Where, every day, we leave a piece of who we are and build a part of who we want to become.
Home is where comfort, peace, and joy feel effortless. And when it comes to its care, that same sense of trust and security should always be there.
Because opening our doors should mean welcoming experts we can rely on. People who not only know their craft but understand what a home truly means.
A home is where life happens—and it deserves to be in good hands.
Antonio Hidalgo [Creative Direction & Copywriting]
Marlén Cavazos [Art Direction & Graphic Design]
Mmasm [Agency]