Odela,
Beyond Motion.
Naming conceptualization, tagline, and brand manifesto for a sportswear brand focused on cycling, pilates, and yoga. A brand designed for people who seek to explore beyond and challenge themselves every day.
THE NAME
ODELA /au-delà/
From French. An adverb that denotes distance, performance, and movement. Beyond. Superiority. Without limits. Because going beyond is not for everyone. It’s for those who see no finish line in sports or in life.
Antonio Hidalgo [Creative Direction & Copywriting]
Andrea Cárdenas [Art Direction + Graphic Design]
Sara Uresti [Graphic Design]