
Duet, Leading Business Through People.
Naming conceptualization, tagline, manifesto, and messaging for consulting firm that drives company success through its people, using unique methodologies and techniques such as Business Creativity, Change Management, and Employee Experience.
THE NAME
Duet /du-et/
A duet is about harmony, connection, and being in sync—just like the relationship between a company and its people. Success happens when both move together, aligned and balanced. This name reflects the essential partnership between businesses and employees, as well as the collaboration with the consulting firm to achieve growth.
DUET is more than a name; it’s a mindset. Leading business through people, together.






Antonio Hidalgo [Creative Direction & Copywriting]
Sara Uresti [Art Direction & Graphic Design]
Santiago Vela [Animation]
Tandem [Agency]